I think Smash! is also very popular even it is a copycat of Swatch...
My observation is Swatch is not getting that really popular even they launched with Jelly Fish in the begining. it is until that have some auctions with crazy price on 'Picasso' and people start to collect. My first Swatch is Goldfinger chrono...I need to queue up for that...andf I also have a Sam Frances which I never wear still....
BTW, where are those sales girls now, in the CWB shop? I remember Candy and Irene were there....